Carchelo was initially founded by Agapito Rico and was one of the pioneer wineries from Jumilla, Spain. This winery is generating very delicate new wines and is currently exporting large part of its production.

The client wanted the bottles to be easily distinguishable in order for them to be unmistakable for distributors and end customers. The initial of each type of wine is represented with an illustration showing the quality of that type
in particular.

Project execution, 2007 - 2009.