The world is divided between people who love dogs and those who love cats. They are two types of people. Perhaps cats embody  a more intimate and thoughtful profile.

Putting forward  a small feline in the front of a bottle and, making it really protruding, was a concept that came to life in the studio 5 years ago. There were many doubts  as to whether it was really necessary for the head to stick out that much. But, this mildly uncomfortable shape, which completely disrupts the slender shape of a bottle, represents that anarchic freedom in which cats live.

The grape is a Pinot Noir, a very dark grape, that emphasizes the air of mystery created by the bottle.

Packaging Design, Product Design, Naming