KONG

KONG is a sculpture created to restore the original balance of respect between man and gorilla. It is a project incubated in our Studio.

It took 3 years of R&D, plus 5 of preparation and planning, to undertake a global concept of these characteristics. These years gave us the strength and conviction to move forward.

Gorillas are our closest evolutionary relative. They were on our planet long before us and we share more than 98% of our DNA with them. In the 80’s, our generation grew up with Dian Fossey┬┤s adventures portrayed in “Gorillas in the Mist.” Our purpose was to build a brand that would support the species in several ways.

Bottle Design, Structural Design, Packaging Design, Brand Creation, Naming, Brand Storytelling, Brand Strategy, Art Direction, Book Design, Video.