The first step towards enjoying a food is its appearance. The brain begins a sensory journey before taking a bite. Our childhood initiation journeys to a flavor are accompanied by symbols, colors and organoleptic references. Willy is the reflection with which a visionary owner, full of fantasy and good work, wanted to portray the ancient science of puff pastry.

What is Willy? :
Willy is our bear. He represents the hard-working cook, the ancient knowledge of doing things over low heat. We have converted traditional recipes into new pastries, adapted to the emerging cooking world.
The cared sheets of our puff pastry surround combinations of delicious flavors. We are passionate about the world of puff pastry, the delicious crunchy texture that encompases a world of laminates, layers and sensations.

Naming, Brand Creation, Packaging Design, Costume Design, Industrial Design, Interior Design